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Personalization at Scale: What Synthetic Media’s Rise Means for Brands
Advancement in artificial intelligence (AI) is giving rise to synthetic media. But is it something brands should lean into? Here, Christian Jones, head of marketing, Hawthorne Advertising, discusses synthetic media’s advantages and how marketers can integrate it into their brand strategy. Synthetic Media Can Drive Personalization at Scale Consumers expect personalization. It’s table stakes in…
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How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement.Marketers are always in search of new strategies and technologies to gain a competitive advantage, so it’s not surprising that in outlooks for the upcoming year, there’s been a lot of…
Tag: brands
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