Tag: Business

  • Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage

    NEW YORK—Fox Corporation has announced an expanded deal with the ad tech platform FreeWheel that will expand Fox’s dynamic ad insertion capabilities and roll out new co-developed targeting technology. FreeWheel will also become Fox’s primary ad serving partner across the entire One Fox enterprise.As part of the agreement FreeWheel’s technology will now power Fox’s ability…

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  • Study Local TV Advertising to Grow 5.9% in 2024

    WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study predicts local TV advertising will jump by 5.9% in 2024 to $9.91 billion but decline sharply in the off-election year of 2025 to $8.77 billion, lower…

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  • CNBC: Sinclair Considering Selling Some Broadcast Stations

    Sinclair Broadcast Group is reportedly considering selling more than 30% of its broadcast stations according to CNBC. The broadcast group, which owns 185 stations in 86 markets has already identified about 60 stations it could sell, according to CNBC’s source, who added that the station group has hired Moelis to broker the transactions. The stations are…

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  • Nexstar Reports Record Q1 Revenue

    IRVING, TEXAS—Nexstar reported record first quarter net revenue of $1.28 billion, up 2.1%, thanks to higher distribution revenue. But advertising revenue at the nation’s largest station group declined slightly despite $39 million in political advertising during Q1.Approximately 59% of Nexstar’s first quarter revenue was derived from distribution revenue, which hit a record high of $761…

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  • Sinclair Prebooks $77M in Political Ads

    Sinclair’s Q1 2024 financial report once again highlighted the growing importance of political advertising for broadcasters at a time when core TV advertising continues to be soft. As of May 1, the Sinclair reported that it has pre-booked $77 million in political advertising for the second half of the year through Election Day. This is more…

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