-
BIA: Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024
CHANTILLY, Va.—BIA Advisory Services has issued new forecasts for the local broadcast TV industry in 2024 that predict the sector will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) revenue and $2.1 billion in digital television. The $23.8 billion estimate would be an 11% increase over 2023 for the television industry. Previewing the…
-
Survey: Despite Economic Challenges, Holiday Spending Looks Strong
SAN FRANCISCO—New research from Samba TV’ and HarrisX indicates that the majority of shoppers are planning to spend the same or more money on holiday shopping this year despite ongoing economic worries. Samba TV’s 2023 Holiday Report, which surveyed more than 2,500 American adults and provides a detailed look at holiday spending plans, bodes well…
-
15 Tips For Brands Considering Running Connected TV Ads
As more and more consumers shift to streaming services for their entertainment needs, connected TV advertising is becoming an increasingly popular way for brands to reach more targeted audiences. However, with new trends and technologies emerging all the time, running effective CTV ads can be a complex, constantly evolving process. For brands considering placing ads…
-
Amazon's Thursday Night Football games to air in bars and restaurants in deal with DirecTV
are you ready for some football?12:44 PMAugust 24, 2022Amazon’s exclusive Thursday Night Football games are headed to thousands of bars and restaurants across the country. Prime Video has entered into a multi-year agreement with DirecTV to bring its Thursday Night Football games to 300,000 “sports bars, restaurants, hotel lounges, retail shops and services” nationwide this season. The deal comes…
-
One America News loses access to last major TV provider
One America News’ future is in doubt after major carriers decided to drop the conservative cable network, which promoted bogus information about the 2020 election, The New York Times reports.Verizon will stop carrying OAN on its Fios television service, which has 3.5 million subscribers, starting Saturday. AT&T’s DirecTV, which has about 15 million subscribers, dropped…
Tag: Business
Recent Posts
- Ten Things You Need to Know Today: 23 September 2023
- TV Attribution Models: What Are They and How Do They Work?
- Streaming Drives More Viewer Attention To Ads Than Linear TV
- Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary
- Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTN
