Tag: Business

IRVING, Texas—Nexstar Media Group, Inc. has inked a multi-year time brokerage agreement with KAZT-TV in Phoenix, Arizona, the nation’s 11th largest television market. Nextstar also announced that KAZT-TV will become an affiliate of The CW Network on February 1. Financial terms of the agreement were not disclosed.  Under terms of the agreement, Nexstar will provide KAZT-TV with…

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NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly notable because it brings together a number of major streaming platforms and media companies. GroupM announced that BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join GroupM’s…

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NEW YORK—Digital ad fraud is an old issue but it remains a very large problem for marketers going into 2024, according to a newly released report from the Video Advertising Bureau (VAB) that cites data from Juniper Research pegging digital ad fraud at a whopping $84 billion in 2023 and projections showing that the financial…

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Warner Bros. Discovery is reportedly in merger talks with Paramount Global, according to a report from Axios. WBD CEO David Zaslev reportedly met with his counterpart Paramount Global CEO Bob Bakish at Paramount headquarters in New York on Tuesday to discuss combining the Paramount+ (including Showtime) and Max streaming services, which would up the competition…

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NEW YORK—The IAB Tech Lab, a global digital advertising technical standards-setting body, has officially launched its Advanced TV Initiative. The effort was developed within the Advanced TV Commit Group to create more standardization and interoperability across digital video, live streaming, and linear TV environments and to help media companies bridge the current gaps between traditional linear…

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