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How call analytics is helping SMBs improve marketing and sales
This post was originally published on this site Web analytics and call analytics have a … Read more
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37 questions to ask call analytics vendors during the demo
It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one, it’s time to select a vendor and schedule demos. It’s important to schedule…
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4 common problems marketers and data analysts can solve together
Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly complex nature of marketing and the growing need for data-driven insights mean they must find places to work together. “Because they come from different…
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Invoca announces new integration with Five9
Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey. Five9 is a featured…
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37 questions to ask call analytics vendors during the demo
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.Given all of that…