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Who’s Your Audience? Back-to-School Edition
2 Min Read Back-to-school spending topped $110 billion in 2022. So, what does it take to make it a best-in-class season again this year? A survey by the National Retail Federation (NRF) revealed that 84% of shoppers encountered sticker shock in 2022 (thanks, inflation!), and with the way things stand, this sentiment is no doubt…
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Your Performance TV Guide to Back-to-School
It’s back to the books and butts in seats as students, educators, and their families prep for a new school year. The back-to-school season signals opportunity, prosperity, and a fresh start, not only for students, but for brands trying to reach them. Last year’s back-to-school expenditure topped $110 billion—how can your brand reclaim a slice…
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Creative Considerations for Mother’s Day Marketing
4 Min Read Now that we have a better understanding of Mother’s Day audiences, it’s time to think about the best way to deliver your message. Connected TV advertising is a key component of any digital marketing strategy across the full customer funnel, and bridges the gap between your target shopper and your brand. Why…
Tag: campaign tips
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