Tag: choozle

  • The Choozle Platform: Your Programmatic Advertising Powerhouse

    The Choozle Platform: Your Programmatic Advertising Powerhouse

    Welcome to Choozle. We’re dedicated to revolutionizing how modern marketers approach digital advertising. Our platform is the ultimate connector, bridging the gap between marketers and the most advanced advertising technology available in today’s dynamic programmatic landscape.  In this blog, you’ll learn more about how managing your digital media with the Choozle platform becomes a seamless…

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  • Driving Results with Paid Media: 6 Key Trends for 2024

    Driving Results with Paid Media: 6 Key Trends for 2024

    In today’s digital landscape, change isn’t just happening; it’s accelerating. According to Gartner’s 2023 CMO Spend and Strategy Survey, 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. The combination of new technology, changing consumer behavior, and updated regulations means the old ways of reaching customers aren’t…

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  • Navigating CTV Advertising: Taking Control in a Fragmented Landscape

    Navigating CTV Advertising: Taking Control in a Fragmented Landscape

    In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content.  This explosion of options has…

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  • Navigating CTV Advertising: Taking Control in a Fragmented Landscape

    Navigating CTV Advertising: Taking Control in a Fragmented Landscape

    As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods…

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  • Navigating CTV Advertising: Taking Control in a Fragmented Landscape

    Navigating CTV Advertising: Taking Control in a Fragmented Landscape

    As Vice President of Marketing, Annie Wissner oversees all corporate marketing functions at Choozle, including brand management, go-to-market strategy, product, digital, demand generation, partnerships, and media relations. She has proven success in start-up and enterprise environments, as well as in domestic and international markets. She is recognized for building strong brands using integrated marketing methods…

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