-
Concepts Video Productions: “Deadly Scorpion” for Drug Free NJ
Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat. Cats don’t listen! But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for Partnership for Drug Free NJ. What is the most terrifying, venom filled creature that is the perfect metaphor for…
-
SCRIPT OR STORYBOARD?
I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth a thousand words,” is very true. No matter how well written a script may…