Why setting key priorities is essential in agile marketing
The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download…
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Agile
Communication
Management
Marketing Operations Management
Operations
Marketing work management: the forgotten essential
When talking about martech, we most often think about tools that allow us to perform a specific task related to…
Lessons from the Past: Infomercials — The Only TV Advertising Viewers Chose to Watch
I wrote the following in 2004 then discovered Claude Hopkins’ book Scientific Advertising from the early 20th century. I was…