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First-Touch Attribution Model: What Is It and How Does It Work?
5 Min Read A robust digital marketing strategy is necessary to reach potential customers where they are. When you have multiple digital campaigns running at the same time, it can be tricky to measure your overall marketing success. However, to allocate resources and refine your ads, you need a clear understanding of how your campaigns…
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CTV Ad Spend is Leaving the Rest of the Market in the Dust
2 Min Read Looking for the latest buzz about the US ad market? Well look no further — according to a new article from eMarketer, we can expect a 3.8% growth in media ad spend, rounding out the year at a cool $353.86 billion. And one of the reasons for that growth? The rise of…
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Driving Connected TV Performance in Q4 (and Beyond)
4 Min Read Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. While this approach minimizes the time you invest in the platform, it can also limit CTV’s performance power, reach capabilities, and engagement rates — and no…
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Why Successful CTV Campaigns Depend on Strategy, Not Budget
4 Min Read In the realm of CTV (Connected TV) advertising, a common question customers ask is: “What should my budget be?” The better question to ask is “How do I achieve optimal performance?” Understanding Performance on a Curve Imagine your ad performance on a chart, with time as the X axis and performance as…
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89% of Viewers Believe FASTs Offer Great Value
2 Min Read The streaming scene is in full swing and, according to a new source, free, ad-supported streaming (FAST) is definitely not just a fad. Vevo and Publicis Media recently spilled the beans on streaming TV habits in their report The State of Modern TV Viewership. Get this: more than half of Millennials and…
