Tag: consumer adoption curve

  • Taking the Leap – Crossing the (Marketing) Chasm

    Taking the Leap – Crossing the (Marketing) Chasm

    By Anik Joshi, Senior Director, Business Intelligence, Hawthorne Advertising It’s easy to use a top-down marketing strategy for product after product, but often it isn’t the most valuable approach for brands. When introducing new products, the framework of “crossing the chasm,” first introduced by Geoffrey A. Moore in his book of the same name, is…

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