Tag: content creators

  • Concepts Video Productions: “Deadly Scorpion” for Drug Free NJ

    Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat.  Cats don’t listen!  But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for Partnership for Drug Free NJ. What is the most terrifying, venom filled creature that is the perfect metaphor for…

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  • The Convergence of Digital Marketing & TV

    Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers’ recommendations are trusted more than celebrities;…

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  • Importance of Including Video in Your 2023 Budget

    With 2023 right around the corner, it’s time to plan your company’s marketing budget for the new year. Video content in your marketing plan is more important than ever as it can drastically improve your company’s brand awareness, engagement, and sales!  Professional video content sets your company apart by helping you to share information in…

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  • SCRIPT OR STORYBOARD?

    I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth a thousand words,” is very true. No matter how well written a script may…

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