Tag: Content

  • 15 types of content assets to meet specific client marketing goals

    15 types of content assets to meet specific client marketing goals

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  • How estimated reading times increase content engagement

    How estimated reading times increase content engagement

    The advent of digital platforms has increased the amount of content people read on computers, smartphones, and tablets. The average person spends almost seven hours a day viewing internet-connected content on a screen, according to data from Comparitech. And it’s even higher in the U.S., with the average person spending over seven hours viewing screen…

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  • Is the Price (of Content) Always Right?

    Is the Price (of Content) Always Right?

    3 Min Read We all know that content is king, but how can the industry measure the value of content—in the same way that advertisers measure their ad campaigns? And do we anticipate it being standardized one day? The current push-and-pull between media buyers, publishers and industry bodies have been making news, with a focus…

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  • Five effective tips for setting user-generated content guidelines

    Five effective tips for setting user-generated content guidelines

    “Content is king” – in the age of e-commerce, remote work, and social media, the statement couldn’t ring truer. Creating and sharing high-quality content is one of the best ways for businesses to build an online presence, strengthen their brand’s story and become an authority on their chosen area of focus. However, not all content…

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