Tag: contextual targeting

  • Integral Ad Science acquires AI-powered video classification company Context

    Integral Ad Science acquires AI-powered video classification company Context

    Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV.IAS will integrate Context’s AI-driven technology with its own Context Control suite, which enables marketers to target and deliver ads in…

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