Tag: COVID-19

  • When Marketers Move, Does Their Bias Move with Them?

    Like all industries, the marketing industry is experiencing the “Great Resignation.” The power currently resides with the talent in the industry, and they are asking for flexible and remote work environments. With the freedom to work and live where we see fit, will marketers take their geographic biases with them? This was a question that…

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  • Social Media Trends & Takeaways: How to Read the Numbers

    By Jennifer Eenigenburg, VP, Digital Media and Shuree Jones, Director, Paid Social The pandemic has continued to encourage consumption of social media content across social platforms, as exhibited by the chart below (source: Comscore, October 2021). Looking across social media usage of U.S. 18+ Internet users, Facebook and Instagram easily maintain the first- and second-highest…

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  • Good morning: Pricing is also messaging

    Good morning: Pricing is also messaging

    MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.Good morning, Marketers, pricing is also messaging.I was interviewing an expert in dynamic pricing…

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  • Media Impact Report #30 | Advertising Marketplace Updates

    For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency

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  • Media Impact Report #29 | Advertising Marketplace Updates

    For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency

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