Tag: COVID-19

  • Media Impact Report #29 | Advertising Marketplace Updates

    For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency

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  • Media Impact Report #28 | Advertising Marketplace Updates

    For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency

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  • 2021 Upfronts Recap from Media Impact Report #27

    During the week of May 17, Rain’s media team attended upfront presentations by all major media networks, including the parent companies of broadcast’s “Big 4” (ABC, CBC, FOX, NBC) and other network groups. Overall, networks are saying this is once again an unprecedented upfront season. The post 2021 Upfronts Recap from Media Impact Report #27…

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  • Media Impact Report #27 | Advertising Marketplace Updates

    In this edition: Our media team provides a comprehensive recap of the 2021 Upfronts. Plus, an analysis of the impact Apple’s iOS 14.5 rollout is having on media campaigns. The post Media Impact Report #27 | Advertising Marketplace Updates appeared first on Rain the Growth Agency.

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  • 2021 NewFronts Recap from Media Impact Report #26

    Common themes we saw emerge in the 2021 Newfronts, commonly known as the digital version of the Upfronts, included a massive focus on streaming content and many partners expanding out their own unique platform offerings through new ad units and integrations with creators and original content. The Newfronts built on a lot of the themes…

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