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How MNTN’s Creative-as-Subscription™ Drives a Force Multiplier Effect
3 Min Read We’ve explored the business impact of creative variation on performance here before, but what about the human impact? A strong creative pipeline improves in-house teams as much as it does revenue, all while while giving performance marketers full control and flexibility over their creative process, without sacrificing time or budget. How…
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Let’s Be Upfront. What’s Your Plan for Performance TV?
4 Min Read What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up…
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Bring Creative and Media Together to Unlock CTV’s Performance Potential.
The rise of Connected TV (CTV) has not only elevated the need for fresh TV creative, it’s opened the door to a range of brands who have never advertised on television. Marketers need to figure out a way to streamline production, and that calls for a new way of approaching creative. Not only are the…
