Tag: ctv ads

  • CTV Advertising 101: Innovative Best Practices

    CTV Advertising 101: Innovative Best Practices

    It’s no secret that one of the fastest-growing digital advertising mediums today is Connected TV (CTV). According to forecasts, spending on programmatic CTV advertising is expected to reach $12.9 billion by the end of 2022, a 39.8 percent increase from the previous year. As more and more people switch from linear TV to CTV, advertisers…

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