Tag: ctv advertising

  • CTV/Streaming Top of Mind for Marketers in 2024

    In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social media video not far behind. CTV/streaming was the choice of 62% of survey respondents with Generative AI garnering 54% and…

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  • Who’s Your Audience? Father’s Day 2023

    Who’s Your Audience? Father’s Day 2023

    3 Min Read “Consumers plan to spend approximately the same amount (in) celebration of Father’s Day…reflecting the sentimental nature of the holidays as customers prioritize unique and meaningful gifts,” said Matthew Shay, Chief Executive Officer, National Retail Federation. Even economic headwinds weren’t strong enough to sway customers from spending over $20 billion on Father’s Day…

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  • B2B Audiences—They Watch TV Just Like the Rest of Us.

    B2B Audiences—They Watch TV Just Like the Rest of Us.

    There’s a pretty major misconception out there that B2B brands don’t belong in television advertising, particularly on Connected TV (CTV). A key piece to this line of thought is that B2B audiences are bestacquired “in the office” during work hours. But this is far from the truth—in actuality, CTV is an extremely productive channel for…

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  • Bring Creative and Media Together to Unlock CTV’s Performance Potential.

    Bring Creative and Media Together to Unlock CTV’s Performance Potential.

    The rise of Connected TV (CTV) has not only elevated the need for fresh TV creative, it’s opened the door to a range of brands who have never advertised on television. Marketers need to figure out a way to streamline production, and that calls for a new way of approaching creative. Not only are the…

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  • Who’s Your Audience? President’s Day

    Who’s Your Audience? President’s Day

    3 Min Read You might still be riding the high from yesterday’s Big Game, but we’re looking ahead to the next holiday just around the corner—President’s Day. Your campaigns might be ready to go or already live, but it’s never too late to add some more targeting to spice up a President’s Day sale. Plus,…

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