Tag: CTV

  • Simpli.fi Launches New TV Ad Insights Dashboard

    FORT WORTH, Texas—The advertising platform Simpli.fi has launched its TV Ad Insights Dashboard, a tool that provides advertisers with data about streaming and linear TV advertising trends at the ZIP code level. The TV Ad Insights Dashboard combines Automatic Content Recognition (ACR) and U.S. Census TV viewing data from millions of users across the country, creating…

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  • How Targeted TV commercials differ

    How Targeted TV commercials differ

    Targeted TV commercials differ from other forms of advertising primarily in their ability to deliver customized messages to specific audiences. Here’s how they differ from other forms of advertising: Targeted TV commercials leverage data analytics and technology to identify specific demographics, behaviors, interests, and preferences of viewers. This allows advertisers to display their commercials only…

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  • Programmatic’s expanding universe = your opportunity

    Programmatic’s expanding universe = your opportunity

    By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising As digital marketers continue to look for ways to maximize ROI, programmatic buying – and its expanding ecosystem – remains a frontrunner in driving value. If you’ve thought about shifting more media dollars into the granular and highly-targeted audiences that programmatic has to offer, consider…

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  • OTT Vs CTV: Advertising Strategies

    OTT Vs CTV: Advertising Strategies

    The ad industry is full of 3 letter acronyms, and when it comes to spending marketing dollars, we should take a step back and make sure we fully realize what they mean. Sometimes it may become confusing because everyone has their own definitions. The same principle applies to understanding the difference between various advertising strategies,…

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  • 5 Optimal Tips for Successful TV Advertising

    5 Optimal Tips for Successful TV Advertising

    Entrepreneurs have a common goal: to make their brand known. An innovative advertising campaign is a crucial ingredient to achieving this goal. A large TV screen in any living room can be a good link between the target audience and a company’s products/services. But advertising on TV is totally different from other types of brand…

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