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Simpli.fi Launches New TV Ad Insights Dashboard
FORT WORTH, Texas—The advertising platform Simpli.fi has launched its TV Ad Insights Dashboard, a tool that provides advertisers with data about streaming and linear TV advertising trends at the ZIP code level. The TV Ad Insights Dashboard combines Automatic Content Recognition (ACR) and U.S. Census TV viewing data from millions of users across the country, creating…
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How Targeted TV commercials differ
Targeted TV commercials differ from other forms of advertising primarily in their ability to deliver customized messages to specific audiences. Here’s how they differ from other forms of advertising: Targeted TV commercials leverage data analytics and technology to identify specific demographics, behaviors, interests, and preferences of viewers. This allows advertisers to display their commercials only…
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OTT Vs CTV: Advertising Strategies
The ad industry is full of 3 letter acronyms, and when it comes to spending marketing dollars, we should take a step back and make sure we fully realize what they mean. Sometimes it may become confusing because everyone has their own definitions. The same principle applies to understanding the difference between various advertising strategies,…