Tag: Customer Data Platform (CDP)

  • BlueConic acquires experience-creation company Jebbit

    BlueConic acquires experience-creation company Jebbit

    Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.…

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  • CDPs, their close kin and how to choose between them

    CDPs, their close kin and how to choose between them

    From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). It’s a legit question. If I buy something that’s labeled as soap, I want it to do what I expect soap to do.  In the same way, the label “customer data platform” should include some…

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  • Why first-party data alone won’t solve marketers’ challenges

    Why first-party data alone won’t solve marketers’ challenges

    First-party data has become the go-to solution for many marketers grappling with increasing privacy regulations, continued loss of data signals and the impending deprecation of third-party cookies.  The shift toward data directly collected from consumers makes sense. However, while first-party data holds immense value, it isn’t a silver bullet. You must understand its limitations and…

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  • Sourcing first-party data for a CDP: Best of the MarTechBot

    Sourcing first-party data for a CDP: Best of the MarTechBot

    Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…

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  • How to master identity resolution in a warehouse-native world

    How to master identity resolution in a warehouse-native world

    For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates stronger foundations and enables…

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