Tag: Customer journey orchestration

  • How to turn your ideal customer’s pain points into entry points

    How to turn your ideal customer’s pain points into entry points

    Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is that pivotal moment when a prospective customer feels intense pain from a problem that your solution could instantly alleviate — if only they were aware it existed.…

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  • How to optimize your content strategy across the customer journey

    How to optimize your content strategy across the customer journey

    With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial.  Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and…

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  • MessageGears to operate with the Snowflake data cloud

    MessageGears to operate with the Snowflake data cloud

    Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears primarily serves large consumer brands like Expedia, Rakuten and T-Mobile. It will run on Snowflake using Snowpark Container Services, an…

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  • Adobe: Enhancements to B2B and CDP offerings

    Adobe: Enhancements to B2B and CDP offerings

    With all the enthusiasm among Adobe executives about Firefly AI, the AI-powered content supply chain and Adobe GenStudio, other announcements at 2024 Summit were in danger of being drowned out, not least new products for B2B marketers and enhancements to Adobe Real-Time CDP. We took the opportunity to sit down with Brian Glover, senior director,…

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  • It’s time to unleash your CX activists: The MarTech Conference day two keynote

    It’s time to unleash your CX activists: The MarTech Conference day two keynote

    “It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken…

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