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Only 6% of global marketers apply customer insights to product and brand
While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At the end of the day, a lot of…
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Salesforce rolls out new edition of Marketing Cloud for small businesses
This post was originally published on this site Today Salesforce announced Marketing Cloud Growth, an […]
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CRM and marketing automation: The challenges and benefits of integration
This post was originally published on this site Customer relationship management (CRM) and marketing automation […]