Tag: Customer Service and Success

  • Why RCS mobile marketing is set to go big in the US

    Why RCS mobile marketing is set to go big in the US

    SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell phone numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals. A text, however, is a bare-bones experience — even if it includes an attached file for…

    Know More

  • AI-powered martech releases and news: May 23

    AI-powered martech releases and news: May 23

    This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the…

    Know More

  • Salesforce delivers Unified Knowledge to service agents

    Salesforce delivers Unified Knowledge to service agents

    Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries. Thus far, this…

    Know More

  • HubSpot launches new genAI-powered Content Hub

    HubSpot launches new genAI-powered Content Hub

    HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text and images. Content Remix to create a pipeline of content variations on a single asset. Brand Voice to maintain consistent tone across social, blogs,…

    Know More

  • How True Classic uses post-purchase experiences to increase revenue

    How True Classic uses post-purchase experiences to increase revenue

    Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. Not only are the messages…

    Know More