Tag: data analysis

  • 5 smart strategies for managing marketing analytics in a digital world

    5 smart strategies for managing marketing analytics in a digital world

    With today’s digital marketplace, businesses have never had so many options for getting their marketing messages in front of the public. Still, that doesn’t mean digital marketing is “easy.” As new platforms, tools and technology emerge, best practices in marketing change. Consumers are becoming more and more savvy to anything that smacks of a gimmick,…

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  • Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers

    Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers

    Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments.TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace. The TruAudience suite was launched in 2021, and resulted from TransUnion’s moves in the advanced TV space in recent…

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