Tag: Data & Analytics

  • Is Your TV Campaign Taking Advantage of Effective CPM?

    Is Your TV Campaign Taking Advantage of Effective CPM?

    DirectAvenue’s Senior VP of Media, Josh Pico, Explains Why Effective CPM Is A Critical Key to Success At the risk of causing your leadership some serious indigestion, we’re going to… The post Is Your TV Campaign Taking Advantage of Effective CPM? appeared first on DirectAvenue.

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  • The Dispiriting Dilemma of Dueling Data Sets

    The Dispiriting Dilemma of Dueling Data Sets

    Maybe this has happened to you. You’re trying to develop an important strategy, and you need crucial information to make a big decision. You call together your relevant team leaders… The post The Dispiriting Dilemma of Dueling Data Sets appeared first on DirectAvenue.

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