Tag: Data Driven TV

  • Is Your TV Campaign Taking Advantage of Effective CPM?

    Is Your TV Campaign Taking Advantage of Effective CPM?

    DirectAvenue’s Senior VP of Media, Josh Pico, Explains Why Effective CPM Is A Critical Key to Success At the risk of causing your leadership some serious indigestion, we’re going to… The post Is Your TV Campaign Taking Advantage of Effective CPM? appeared first on DirectAvenue.

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  • Going Over the Top: The State of Streaming

    Going Over the Top: The State of Streaming

    Nielsen estimates that streaming service viewing is up 18% year over year, largely attributable to Covid. Consumer behavior shifted so much, Nielsen realized that there was a need for uniform… The post Going Over the Top: The State of Streaming appeared first on DirectAvenue.

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  • 2020 Lessons Learned: It is all about adaptability

    2020 Lessons Learned: It is all about adaptability

    2020 was the most challenging year many of us have ever experienced in our careers and our lives in general. Amidst the pandemic, unemployment, and economic collapse, it isn’t always easy… The post 2020 Lessons Learned: It is all about adaptability appeared first on DirectAvenue.

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