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6 data collection tactics for marketing in the cookieless future
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy First-party vs. third-party data The first thing to know is that first-party…
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Zeta becomes first marketing platform to join the AWS marketplace
Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite CRM, but ZMP is a more comprehensive marketing suite comprising customer data management, identity management, omnichannel activation and analytics.The move gives…
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Ninety percent of marketers say their CDP doesn’t meet current business needs
The overwhelming majority of CDP owners are disappointed with them. Only 10% say their CDP meets current needs and only 1% think it can handle future ones. That’s according to a new report from Forrester, commissioned by martech company Zeta Global. Beyond that: only 26% say their CDP meets most of their current needs, 35% say…
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Martech firms among third parties scooping email addresses from websites prior to submission
Email addresses and passwords are being collected from website logins and sent to trackers before consumers submit the data or give consent, according to a new research paper by several academics. Some of that data is apparently going to martech providers. Email addresses can be used to track consumer behavior both on- and off-line,Of the…
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Informatica launches retail-specific Intelligent Data Management Cloud
This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments.Retailers like Discount Tires and long established organizations like The Hershey Company have implemented the IDMC. The IDMC for Retail version is Informatica’s first…
