-
Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers
Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments.TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace. The TruAudience suite was launched in 2021, and resulted from TransUnion’s moves in the advanced TV space in recent…
Tag: data segmentation
Recent Posts
- From tech tools to personalized presents: Holiday gifts marketers actually want
- Master the art of turning data into dollars
- Changes At Emmys, Golden Globes Shake Up Awards Season
- Mitsubishi Taps Rashida Jones As Brand’s First Spokesperson
- Advertising performance in the context of conversation by Reddit for Business
