Tag: Data

  • How to augment market research and glean customer insights with AI

    How to augment market research and glean customer insights with AI

    Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s time to move beyond these outdated tactics.  Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment…

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  • Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

    Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

    Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until…

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  • Political polarization reflected in voters’ shopping, media habits

    Political polarization reflected in voters’ shopping, media habits

    Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between Democrats and Republicans. A large cohort of independents makes the polarized landscape even more complicated. One-third (33%) of voters indicated they are…

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  • Improve your return on ad spend with first-party data by Adobe x Meta

    Improve your return on ad spend with first-party data by Adobe x Meta

    Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. To reach…

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  • 3 future-proofing strategies for Google’s third-party cookie crackdown

    3 future-proofing strategies for Google’s third-party cookie crackdown

    After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Google’s decision to phase out third-party cookies follows a larger market trend — Safari and Firefox…

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