Tag: digital advertising

  • Oracle says goodbye to the adtech business

    Oracle says goodbye to the adtech business

    With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300…

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  • XR and AD-ID team up for better cross-platform ad experiences

    XR and AD-ID team up for better cross-platform ad experiences

    Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is the first implementation of IAB Tech Lab’s Ad Creative ID Framework (ACIF). “We applaud the IAB Tech Lab for moving the Ad Creative Identification Framework forward and…

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  • Is the digital marketing grass really greener in walled gardens?

    Is the digital marketing grass really greener in walled gardens?

    As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer…

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  • Google launches Google TV advertising network

    Google launches Google TV advertising network

    Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad…

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  • Marketers, it’s time to walk the walk on responsible media

    Marketers, it’s time to walk the walk on responsible media

    As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.  Responsible media involves practices that: Prioritize brand…

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