Tag: digital marketing

  • Streaming Revenue Will Overtake Pay TV in Q3 of 2024

    Streaming Revenue Will Overtake Pay TV in Q3 of 2024

    2 Min Read If the last few years have taught us anything when it comes to Connected TV, it’s that there’s no stopping its rise. Streaming now reaches a whopping 83% of households, as compared to cable’s 64%. And it looks like this year we will see yet another power shift. A new report from…

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  • Ad-Supported vs. Ad-Free Subscription Sign-Ups: Who’s Winning?

    Ad-Supported vs. Ad-Free Subscription Sign-Ups: Who’s Winning?

    2 Min Read Ad-supported platforms recently flexed their sign-up muscles, passing their ad-free counterparts for the first time. According to Antenna, in November 2023 a whopping 11.2 million users opted for ad-supported streaming — accounting for 51% of all premium streaming signups. That lift brought the grand total of streaming signups in November up to…

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  • How To Apply a Digital Marketing Mentality to Connected TV

    How To Apply a Digital Marketing Mentality to Connected TV

    3 Min Read Today, Connected TV (CTV) is a performance marketing channel, right alongside paid search and social media. Those digital roots mean marketers can use the skills and strategies they’ve been using across other platforms to find success on CTV.  Recently, Severin Nesselhauf, Director of Marketing Strategy at MNTN, joined the Association of National…

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  • Level Up Your 2024 B2B Marketing Strategy

    Level Up Your 2024 B2B Marketing Strategy

    3 Min Read The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. And as we look ahead into 2024, there’s even more on the horizon. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B…

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  • How CTV Helps Agencies Solve Their Biggest Challenges

    How CTV Helps Agencies Solve Their Biggest Challenges

    3 Min Read A majority of brands are looking to move (or actively moving) at least some of their digital marketing efforts in-house. Because of this drastic shift, agencies around the globe are looking for ways to stand out and drive higher value for their clients. With the performance capabilities of Connected TV, agencies can…

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