Upfronts Recap 2022-2023
By Robin Cohen, EVP Integrated Media Investment and Planning, and Staci Otterson, VP Media Director, Integrated Media Investment Overall Themes:…
Five OTT Advertising Forecasts
The content below features an excerpt from the OTT Guide, Your Market on Demand. To view the full article, download…
May/June 2022 Media Impact Report
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow…
It’s Game Time: The Gaming Industry Continues to Explode
By Nate Becker, Director, Media Planning On April 5, the Interactive Advertising Bureau (IAB) hosted its first annual Playfronts, a…
Infographic: OTT Digital Video: Who’s Watching What
There’s a lot of hype to navigate when it comes to understanding who consumes OTT video. As part of the…