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October 2022 Media Impact Report
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency
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How Inflation, Polarizing Politics and Global Instability are Influencing U.S. Consumers
Learning to function amid global instability and a cacophony of bad news has left the U.S. consumer in a state of bewildered exhaustion. As a result, consumers are reevaluating and reconciling their personal values in a post-pandemic and politically polarized world, and record rates of inflation and rising costs of living are further forcing the…
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Midterm Election Update
By Nora Cortez, Director of Media Planning Ad spends and political action heats up ahead of the midterms—what does it mean for advertisers? In the 2018 midterm election cycle, total spend behind political and issue advertising hit $3.96 billion, according to Axios. Through August of 2022, still three months out from election day, there has…
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September 2022 Media Impact Report
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency
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Can connected TV drive retail success?
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