Tag: direct response

  • Why Knowing Your Target Audience is Vital to Direct Response Advertising

    Why Knowing Your Target Audience is Vital to Direct Response Advertising

    Skip to content Why Knowing Your Target Audience is Vital to Direct Response Advertising Here at Modus Direct, we are always following the data and asking the question: are we targeting the right audience? There are times where we have pulled consumer insight reports for our clients and discovered that the client was either missing…

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  • SUPER BOWL 2024 ADS: WHAT TO EXPECT

    SUPER BOWL 2024 ADS: WHAT TO EXPECT

    Skip to content As the Chiefs and 49ers get ready for the big game, brands are finalizing their Super Bowl ad plans for the Feb. 11 game in Las Vegas. In early November, CBS reported that all ad space is virtually sold out. When it comes to cost, ad space is going for about $6.5-…

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  • Streaming Media Wars: Wins and Challenges in Today’s Trends

    Streaming Media Wars: Wins and Challenges in Today’s Trends

    Several streaming properties and trends are gaining prominence in the television performance space. As we approach the end of 2023, the media team at Modus Direct wanted to review the CTV landscape and identify what is currently “winning” in and gaining traction the space and what industry trends are running into challenges indicating a potential…

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  • The Power of QR Codes in Television Applications

    The Power of QR Codes in Television Applications

    In the dynamic landscape of direct response television (DRTV) advertising, marketers are constantly seeking innovative ways to engage viewers and drive immediate action. One technology that has gained prominence in recent years is the QR code, and its integration into television applications is proving to be a game-changer. 1. QR Codes and the Bridge Between…

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  • What Does DRTV Mean in Marketing?

    What Does DRTV Mean in Marketing?

    What is DRTV? DRTV, or Direct Response TV, refers to a specific type of television advertising that urges viewers to take immediate action—usually by calling a toll-free number, scanning a QR code, or visiting a website. Unlike traditional TV commercials that primarily aim to build brand awareness, DRTV seeks a direct and quantifiable response from…

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