Tag: disney

  • Top 5 Media Landscape Insights- March

    Top 5 Media Landscape Insights- March

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.March 1, 2024Walmart ad sales jump 33% to $3.4B– While Walmart’s acquisition of Vizio for $2.3 billion grabs attention, the retailer’s latest financial outcomes provide further details on…

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  • Top 4 Media Landscape Insights- March

    Top 4 Media Landscape Insights- March

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top Insights. We give you specific network updates and emerging media trends in a digestible format.March 1, 2024Walmart ad sales jump 33% to $3.4B– While Walmart’s acquisition of Vizio for $2.3 billion grabs attention, the retailer’s latest financial outcomes provide further details on its…

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  • Top 5 Media Landscape Insights- February

    Top 5 Media Landscape Insights- February

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.February 1, 2023Streaming views continue to adopt ad tiers- Subscription prices for streaming services are being increased with the aim of encouraging viewers to opt for advertising plans.…

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  • Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!By now, we’ve all heard how streaming video through CTV/ OTT has dominated overall advertising growth, while traditional TV advertising has declined.But are we oversimplifying the streaming versus linear conversation? After all, many streaming services are offering access to the same live channels that were once exclusive to cable TV, including…

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