Tag: Diversity and inclusion in marketing

  • Black women founders have to keep pushing

    Black women founders have to keep pushing

    Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech startup, we all know the depressing statistics. Men do better than women, white men do better than Black men, they both do better than Black women, and if you’re a Black woman who openly identifies as lesbian or queer, you’re likely…

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  • How to market in the age of outrage

    How to market in the age of outrage

    Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate will draw attention to the national political campaigns for another highly divisive election — which will make brands’ already tough situation even worse. By now marketers may feel like they’re trying to ride…

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  • Pride Month is about authenticity, not ‘rainbow washing’

    Pride Month is about authenticity, not ‘rainbow washing’

    Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been with the company almost 14 years. Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. In the midst of Pride Month, we spoke with him about being…

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  • How women in marketing can thrive in the age of AI

    How women in marketing can thrive in the age of AI

    When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. It might be particularly unsettling for women in marketing, who actually constitute…

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  • Number of women in marketing up, but salary and seniority remain problems

    Number of women in marketing up, but salary and seniority remain problems

    The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn, and women now hold 52% of CMO roles. But modern marketing roles are incredibly diverse in their nature. As marketers know, the roles in the…

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