Tag: Diversity and Inclusion

  • How marketing campaigns can go wrong

    How marketing campaigns can go wrong

    It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based…

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  • Optimizing the online experience for disabilities improves it for all customers

    Optimizing the online experience for disabilities improves it for all customers

    What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There is. And, if that’s not incentive enough, failing to address their needs could get you sued under a major federal…

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  • A new way to find the tech talent you need 

    A new way to find the tech talent you need 

    Despite layoffs at high tech companies, hiring people with tech skills doesn’t seem to be getting any easier. There are currently 695,077 open computing jobs nationwide, according to Code.org. Compare that to the 79,991 computer science students who graduated into the workforce last year and you see the scale of the problem. However, there is…

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  • B2B buyers are much more concerned about a company’s values than the general public

    B2B buyers are much more concerned about a company’s values than the general public

    B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public.  Additionally, 48% of B2B buyers say they’re “much more likely to” buy from these firms, compared to 29% of consumers. There’s a big…

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  • What are diversity, equity and inclusion, and why marketers need them

    What are diversity, equity and inclusion, and why marketers need them

    Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. It’s not a nice thing to have, it’s…

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