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Lessons from the Past: Infomercials — The Only TV Advertising Viewers Chose to Watch
I wrote the following in 2004 then discovered Claude Hopkins’ book Scientific Advertising from the early 20th century. I was struck by how what he had learned was so similar to the lessons I had just written about. A recent Hopkins discussion on Twitter led me to resurrect the article. Of course, 30 minute infomercials…
