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The Future of Direct-To-Consumer Advertising & AI
Ok, I’ll admit it – I’ve always been a bit of a technology geek. Back in 1989, I used interactive facsimile technology to send computer generated reports daily to hundreds of television stations. We didn’t have the internet back then, nor email, and AI (artificial intelligence) was a distant dream. Stations were airing direct response…
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7th Annual AdSphere™ Award Winners Announced
7th Annual AdSphere™ Awards Recognize Top Direct-to-Consumer Advertisers in 2022 AbbVie, Geico, Adaptive Health, CarShield, E. Mishan & Sons, SharkNinja, Luminess Direct, Ideavillage, among those taking top honors. SAN DIEGO- (March 6, 2023) – Direct-to-consumer advertisers spent over 22 billion on national cable and broadcast networks in 2022 according to DRMetrix, an iSpot company. To…
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2023 kicks off with a bang for DTC and DR television advertisers!
It’s been two years since we last encountered a national TV scatter marketplace favorable to direct-to-consumer (DTC) & direct response television (DR) advertisers. Back in 2020, during the depths of the Covid lock down, DRMetrix an iSpot.tv Company, measured the largest ever year-over-year growth for DTC and DR. Media rates were at their lowest at…
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Tracking of QR Codes in TV Advertising
Thanks to Covid-19, the use of QR codes was popularized by the restaurant industry for accessing menus. This has helped to create mass consumer awareness of QR codes and how they work. Both iPhone and Android devices have integrated QR code readers into their native camera apps further popularizing the use of QR codes.
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iSpot to deliver unique solution to DRTV industry
I started my career in the performance-driven television industry back in 1989. Back then, we called it “Direct Response Television”. Heck, 33 years later, I still call it that. In fact, the “DR” in DRMetrix stands for “Direct Response” although some affectionately refer to us as “Doctor Metrix“. As many of you know, I sold “the…
