-
Amplifying Back-to-School Strategies with Retail Media
Back-to-school season is one of the most important shopping events of the year, especially for retailers that sell products related to education, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending hit $110.8B in 2022 and is projected to reach $189.7B by 2028. Advertisers need to leverage the power of retail media…
-
Concepts Video Productions: “Deadly Scorpion” for Drug Free NJ
Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat. Cats don’t listen! But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for Partnership for Drug Free NJ. What is the most terrifying, venom filled creature that is the perfect metaphor for…
-
2022 Mid-Year Key Findings Report
Throughout the first half of 2022, we’ve experienced advertising trends that have asked us to grow and adapt to a changing world where people really care about digital advertising. Behaviors continue to evolve rapidly with new technology, along with new timelines for privacy-centric advertising and so much more. The remainder of the year still has…
-
The Seven Pillars of Programmatic Marketing Success: Budget Consistent with Objectives
Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the most part, brands are embracing the evolving digital marketing landscape, where consumers expect highly targeted content and offers that are readily available online. The difficult part is developing an accurate marketing budget that will reach…
-
Third-party cookies – what are they, what’s happening to them, & what to do
The digital advertising industry is undergoing a huge shift right now. Before we know it, the deprecation of third-party cookies will be completed. To deliver success in 2022 and beyond, we need to start thinking about targeting and measurement without third-party cookies. Before we get there, it’s best to understand what is going on. We’ve…
Tag: Education
Recent Posts
- Ten Things You Need to Know Today: 23 September 2023
- TV Attribution Models: What Are They and How Do They Work?
- Streaming Drives More Viewer Attention To Ads Than Linear TV
- Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary
- Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTN
