Tag: Email Marketing

  • How to create high-performing email campaigns

    How to create high-performing email campaigns

    Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. The subject line hooks you instantly and a click later, you’re looking at content crafted just for…

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  • 4 tips to build customer loyalty with email

    4 tips to build customer loyalty with email

    Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people.  1. Warm it up The first rule of…

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  • Confessions from email jail

    Confessions from email jail

    What’s on your email rap sheet? In my last MarTech column, “Stop! Or go directly to email jail,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping…

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  • Optimizing your email program: Finding sweet spots and tipping points

    Optimizing your email program: Finding sweet spots and tipping points

    We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. We can use testing to get answers to questions like these: Which acquisition source delivers more qualified…

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  • Cut through inbox clutter with personalized, high-impact email by Edna Chavira

    Cut through inbox clutter with personalized, high-impact email by Edna Chavira

    It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s where the power of CDP-ESP integration comes in. By leveraging the combined strength of your customer…

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