Tag: Email Marketing

  • Confessions from email jail

    Confessions from email jail

    What’s on your email rap sheet? In my last MarTech column, “Stop! Or go directly to email jail,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping…

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  • Optimizing your email program: Finding sweet spots and tipping points

    Optimizing your email program: Finding sweet spots and tipping points

    We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. We can use testing to get answers to questions like these: Which acquisition source delivers more qualified…

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  • Cut through inbox clutter with personalized, high-impact email by Edna Chavira

    Cut through inbox clutter with personalized, high-impact email by Edna Chavira

    It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s where the power of CDP-ESP integration comes in. By leveraging the combined strength of your customer…

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  • Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?

    Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?

    “I use a warm-up tool, but my emails still end up in spam. Did I choose the wrong tools?” This is a common struggle new clients bring to our demos, and here’s the truth: warm-up tools are great for beginners but are ineffective at improving email deliverability. So, chances are that you got them initially…

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  • Stop! Or go directly to email jail

    Stop! Or go directly to email jail

    I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over.  The other day, I was cruising down the highway…

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