-
What is a digital experience platform or DXP and is it the future of content management?
A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. A DXP differs from a content management system (CMS) in that it delivers to multiple digital channels, has commerce built-in and scales, among other things.The core capability…
-
23 questions to ask identity resolution vendors during a demo
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization?For starters, once you have determined that enterprise identity…
-
Deep changes in the CDP space
There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a staggering pace for some ten years. I’m talking about more fundamental change.Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing…
-
Does your organization need a headless or hybrid content management system (CMS)?
The rise of Headless and Hybrid CMSs is revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. But deciding whether your company needs to move to a Headless or Hybrid CMS is not something to jump into lightly.Use the following questions to gauge your organization’s business needs, staff…
Tag: Enterprise Marketing
Recent Posts
- Ten Things You Need to Know Today: 23 September 2023
- TV Attribution Models: What Are They and How Do They Work?
- Streaming Drives More Viewer Attention To Ads Than Linear TV
- Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary
- Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTN
