Tag: espn

  • Top 5 Media Landscape Insights- July

    Top 5 Media Landscape Insights- July

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.July 1, 2024Disney Launches ‘Advergames’ On Hulu, ESPN- Disney is launching two new gamified advertising products on its streaming services, Hulu and ESPN, aiming to “push the limits…

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  • Top Media Changes this Month

    Top Media Changes this Month

    Stay on top of today’s constantly changing media environment with DirectAvenue’s insights. We give you specific  network updates and emerging media trends in a digestible format.     1. Walmart buys Vizio for $2.3B.Walmart is set to acquire Vizio Holding Corp., the renowned smart TV manufacturer for $2.3 billion. According to Walmart, this acquisition will enhance…

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  • Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!By now, we’ve all heard how streaming video through CTV/ OTT has dominated overall advertising growth, while traditional TV advertising has declined.But are we oversimplifying the streaming versus linear conversation? After all, many streaming services are offering access to the same live channels that were once exclusive to cable TV, including…

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