Tag: Glossary

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  • Direct-to-Consumer

    Direct-to-Consumer

    infomercial

    Direct-to-consumer (DTC) marketing is a strategy where companies sell products or services directly to consumers without middlemen like retailers. DTC marketing is as old as the Fuller Brush company when in the early 1900’s, makers of the Fuller brush sold their products door to door.  DTC marketing has increased significantly over the last several years…

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  • Infomercial

    Infomercial

    infomercial

    This post was originally published on this site Overview Infomercials are a type of specialized … Read more

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  • Infomercial

    Infomercial

    infomercial

    This post was originally published on this site Overview Infomercials are a type of specialized … Read more

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  • Cost Per Order

    Cost Per Order

    infomercial

    Cost per order (CPO) can also be referred to as the cost per purchase. It is a core metric in determining the success of an infomercial or advertising campaign. In television, it is the cost of media to generate one product order. This figure is determined by taking the cost of a specific infomercial telecast…

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  • Fulfillment 3PL

    Fulfillment 3PL

    infomercial

    3PL (fulfillment center) is a term generally used to describe the entity that is responsible for overseeing the journey of warehousing, packaging, labeling, shipping and tracking functions of an infomercial product. 3PL stands for Third Party Logistics. These responsibilities are typically subcontracted to a third-party company that specializes in processing Direct-to-Consumer sales. In today’s marketplace,…

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