-
Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until…
-
TransUnion announces data clean room partnership with Snowflake
TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity graph within Samooha allowing them to collaborate and to match and share customer data without exposing private information. Dig deeper: Why we…
-
Google hits back at IAB Tech Lab Privacy Sandbox assessment
This post was originally published on this site Google has released a detailed response to […]
-
How AI is making identity resolution platforms more effective
This post was originally published on this site Consumer expectations for highly personalized marketing interactions […]
-
IAB slams Google Privacy Sandbox
This post was originally published on this site As currently consituted, Google Privacy Sandbox faces […]