Tag: Industry

  • Navigating the Growing Connected TV Advertising Landscape

    Navigating the Growing Connected TV Advertising Landscape

    3 Min Read The early days of the Connected TV industry are over. Today, it’s a complex landscape with no signs of slowing down. According to eMarketer, CTV advertising is expected to reach $25.9 billion in the US in 2023.  Even though people understand the importance of CTV advertising, there are still a lot of…

    Know More

  • The Number of Advertisers on CTV Increased 4% YoY in Q1

    The Number of Advertisers on CTV Increased 4% YoY in Q1

    2 Min Read Despite some early concerns about the economy, this year’s CTV game is still going strong. According to new research from Beachfront Marketplace, in the first quarter of 2023 we’ve seen a 4% uptick in advertisers jumping into the CTV pool compared to the same time last year. By category, after the political…

    Know More

  • More Than 50% of TV Viewership in 2023 Is on CTV

    More Than 50% of TV Viewership in 2023 Is on CTV

    2 Min Read According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for the first time (44% to 41%). And that’s not all — from May 2022 to May 2023, U.S. households cranked up their binge-watching game, boosting their total…

    Know More

  • The Present and Future of Ads Privacy

    The Present and Future of Ads Privacy

    7 Min Read As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies.  There’s no question these laws are necessary. Consumer data is in an incredibly vulnerable state without them. Companies…

    Know More

  • The State of Connected TV in August 2023 

    The State of Connected TV in August 2023 

    3 Min Read As more marketing teams lean more into the power of Connected TV (CTV), smart marketers need to keep up with its rapid evolution. Today, marketing teams are increasingly adding CTV to their marketing mixes, anticipating future challenges, and optimizing their strategies for the months ahead.  Recently, Ali Haeri, Senior Vice President of…

    Know More