Tag: infomercial production company

As the old saying goes, “old habits die hard”. And the strong connection between big companies and TV commercials appears to stem from one of those habits. But it would be silly to think that’s the whole story. There must be some merit to TV since it keeps evolving in a rapidly changing advertising world. Ironically, giant tech companies are among the most enthusiastic customers of TV commercials. Says who? Their massive budgets. And this already goes against common sense. Why would proponents of cutting-edge technologies be adhering to an old-fashioned advertising strategy? Which raises another gazillion-dollar question: what’s the connection between big companies and TV commercials?  That’s what we’re going to find out here. What are the unmatchable advantages of TV advertising, and whether it would be advantageous for your business? Let’s start then, shall we? Big Companies & TV Commercials: Benefits of TV Advertising? Before getting into the minute details of the discussion, let’s make this clear: TV commercials are often a ‘part’ of more inclusive promotion. It’s called a 360° marketing campaign, a form of holistic marketing that spreads across multiple platforms, designed to build strategic brand awareness. Companies rarely put all their eggs in one investment basket, which makes sense. Still, one could be quite surprised when looking at the number of eggs in the TV’s basket. So what makes TV advertising so unique?  TV Has a Wide Reach Although targeted marketing has numerous advantages, it can never become an inclusive strategy simply because it singles out a number of potential clients who may or may not prefer the service or product presented to them. In contrast, TV has a broader reach, serving as a complementary marketing technique to others. In addition, let’s not forget that the boosted relationship between big companies and TV commercials is partly due to the evolution and adjustments TV marketing has made. Many TV channels now offer their own unique tailor-made ad solutions. Hence, despite rumors suggesting otherwise, TV viewership isn’t dying. It’s, in fact, still growing. TV Commercials Are Effective It’s a mystery to many why TV commercials still take up a big chunk of advertising campaigns. Short answer: They work. Global television advertising revenue has remained somewhere around US$160 billion during the past few years, except for a trivial drop in 2020 due to the pandemic, placing TV as the second-largest advertising medium behind the internet.  Effectiveness also translates into cost-efficiency. Numerous companies were lured into social media advertisements based on fear of missing out on something. It’s a misperception that it’s a less money-consuming option. That’s not entirely wrong, but the mutual appreciation of big companies and TV commercials was in part due to the higher ROI brought about by their collaboration.  TV Conveys a Sense of Prestige & Reliability Unlike 1 dollar online banner ads, TV commercials are pretty expensive. When a company can afford to pay for a TV ad, it immediately proves they’re a well-established business, with great confidence in their investment planning. And although TV regulations sometimes are seen as stumbling blocks, those who make the cut confer an element of legitimacy. This Is a Commercial, Not a Distraction! You have certainly faced featured ads popping up throughout your display, dashboard, inside apps, and every other place you click on the internet. Sometimes you’re watching a video or reading the news, and nothing could be more frustrating than an unrelated, repetitive display ad. These ads might lead to brand awareness but aren’t always coupled with a desirable sentiment. TV channels often have a clear boundary between a commercial and everything else. And their viewers accept it as an unspoken covenant to watching the ad and getting the show they want for free in return. And sure enough, that’s not the deal with social media platforms. Covering Different Demographics No doubt about it, social media has fundamentally changed how we live and work. Social media is renowned for its ability to target a younger audience. Still, many golden agers and adults aren’t full-time smartphone addicts! And even the most sophisticated targeting social media algorithms cannot reach them. But TV can. Television has the best penetration with older, wealthier targets who haven’t found their way into the world of ever-changing technological innovations. Moreover, they’re likely to be in charge of pocketbook issues, so at the end of the day, they are the ones who need convincing. Television Is the Place To Tell a Story Very rarely an online ad has managed to get the voluntary attention of its viewers. And most likely, this will remain unchanged in the future no matter how professionally the online ad is produced. Consequently, internet-based advertising is either static or short-animated visuals.  On the other hand, television is a place where you can make a compelling argument about why you care about your customers’ best interests, not just sales. In this way, you promote trustworthiness and credibility. No Concerns about Incompetent Sales Reps Not to undermine the irreplaceable and challenging task of representing a service or product, giant companies need TV commercials to make it even more effective. Think about it. During representations, many things can and do go wrong. Irrelevant, random questions, lack of information –maybe even anger and vandalism? One way communication isn’t that bad after all. The content is manageable and to the point. And business owners and their advertising teams will be the ones who control the brand image, not the general public.  Cultivating Captive Audience Television’s captive audiences are invaluable assets in a world turned upside down by the pandemic. And perhaps one of the arenas where no alternative platform can provide the same advantage. Today’s fast-paced digital world doesn’t count on keeping an audience engaged for longer than a few minutes. That’s the superpower of television. Compared to other options, the cherry on the top, television provides an opportunity for no-competitor advertising. Newspapers, social media apps, and streaming platforms fill their ad space with whoever pays the price, often pasting them all next to each other. TV follows a one-man rule strategy. And that’s very attractive, especially for business titans who enjoy the view from the top. 6 Tips to Create Effective TV Commercials If you’re reading this, there’s a chance you’ve been giving serious thought to making your own TV commercial. Here are six quick tips to make the best use of your investment: Clarity Is the First Advertising Principle Everything should be as clear as possible, from the brand’s name to the logo and, most importantly, the service or product. Creating a secretive puzzling situation where the audience has no clue what they just watched is not an option, which leads to the next point.  1- Keep It Simple Every second counts since you’ll be paying for every single word. Hence, make it simple and make it count.  2- Creating a Storyline Successful commercials don’t aim to sell alone. They seek to build a story that their viewers can relate to. It doesn’t matter if it’s satirical, dramatic, or even documentary-style; it just needs some degree of honesty and possible connection to your brand.  3- Make Your Own Tagline, Theme Very often, TV commercials aren’t one-time projects. They’re repeated at different times and settings to ensure optimal effectiveness. Characters, slogans, and themes will fortify the audience’s connection with your brand, building a sense of reliable presence.  4- Break The Pattern Let’s face it. Most people ignore things around them unless it’s genuinely eye-catching. It’s not rocket science; be creative and hire the best.  5- Targeting a Specific Audience Determining who you’re speaking to is a big part of every conversation. TV is not an exception. You can’t expect everyone to be your customer. Therefore, address those who might.  Bottom Line Despite all the rumors to the contrary, The power of TV advertising remains shockingly resilient. And for big businesses, it’s perhaps the best option. That being said, big companies and TV commercials are in a non-exclusive open relationship. Simply put, TV advertising best functions in a broader marketing strategy.  Consequently, we offer comprehensive, personalized solutions to various businesses looking for a real transformation in their industry. Contact us, and let’s start our new journey together.

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