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What Are The Roles And Responsibilities Of Infomercial Companies?
This post was originally published on this siteInfomercial companies are marketing firms that specialize in … Read more
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iSpot Acquires DRMetrix To Bolster DTC, Direct Response Offerings and Addressable Advertising Capabilities
BELLEVUE — Oct. 11th, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, today announced the acquisition of DRMetrix, a real-time TV ad measurement company specializing in products for direct-to-consumer and direct-response TV advertisers. The deal expands iSpot’s measurement of emerging formats for addressable advertising and enhances…
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What’s the difference between Features and Benefits?
A quick guide to differentiate Features and Benefits and using them to sell your products more effectively. When it comes to the world of direct response television marketing, understanding what aspects of your product to showcase can be a tough decision. We all know every product on the market has its own unique set of…
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What is the future of the Billy Mays Infomercials?
The Infomercial Industry has felt the shock of the loss of one of its all … Read more
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Billy Mays Is Everywhere!
Billy Mays For President Good for Billy and good for the industry because Billy is … Read more
