Tag: Marketing 2022

  • Get More Bang for Your Buck with Offline Media

    Get More Bang for Your Buck with Offline Media

    By Fletcher Pickett, VP Account Director, Hawthorne Advertising Are the days of offline media numbered? Maybe not! Digital media like ads on websites, mobile apps, social media and connected or over-the-top (OTT) TV are often relatively pricey in comparison to other marketing options. Perhaps obviously, these channels of media are incredibly effective among younger demographics…

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  • How 10 Agencies Are Adapting To Recent Market Shifts

    How 10 Agencies Are Adapting To Recent Market Shifts

    Business leaders expect to make many difficult decisions to help their companies succeed. What they can’t anticipate, however, are the actual market shifts their organizations will inevitably face. Unforeseen circumstances—such as the Covid-19 pandemic, the Great Resignation or even the ever-growing social awareness of a younger generation of consumers—can present real-time challenges that companies must…

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  • ‘Table Stakes’ For Marketers: 15 Things To Budget For In 2022

    ‘Table Stakes’ For Marketers: 15 Things To Budget For In 2022

    Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy. While you may want to double down on efforts that saw great results last year, there may be other items that should be incorporated into this year’s marketing budget to gain the most…

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