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The Number of Advertisers on CTV Increased 4% YoY in Q1
2 Min Read Despite some early concerns about the economy, this year’s CTV game is still going strong. According to new research from Beachfront Marketplace, in the first quarter of 2023 we’ve seen a 4% uptick in advertisers jumping into the CTV pool compared to the same time last year. By category, after the political…
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More Than 50% of TV Viewership in 2023 Is on CTV
2 Min Read According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for the first time (44% to 41%). And that’s not all — from May 2022 to May 2023, U.S. households cranked up their binge-watching game, boosting their total…
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Is What You C(TV) What You Get? Buyers Want More Content-Level Transparency
3 Min Read In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with the lack of information on where, when, and in what context their campaigns are airing. At the moment, they may get content-level reporting, like genre and ratings,…
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Six in 10 Streaming Viewers Will Watch Ads To Save Money
2 Min Read Still believe that viewers will go out of their way to avoid watching ads on streaming platforms at any cost? Think again. According to a new study from Hub Entertainment Research, which surveyed a pool of 3,000 US consumers, only 16%–17% of viewers expressed an outright resistance to streaming ads. Instead, nearly…
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Don’t Put All Your CTV Eggs in One Walled Garden
4 Min Read The streaming industry has had a tumultuous few weeks. While streaming services continue to grow as linear TV drops to 1980s levels, the industry remains at the focal point of two historic Hollywood strikes over fair compensation. Now new arguments have been made that services are purposefully hiding viewership data to cover…
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